Launched in 2009, FROCK Los Angeles by Victoria Tik is a brand that understands the notion: comfort is as important as feeling glamorous. With clothing that juxtaposes the laid back and edgy with the sexy and sophisticated, FROCK epitomizes the personality and perspective of its founder, Victoria Tik. The brand was born from Victoria's personal quest to create the perfect dress for an 8 hour work day,plus after work cocktails, and has since grown into a collection that includes ready-to-wear, gowns, swimwear and accessories. The brand is a Hollywood favorite with celebrity fans including Lea Michele, Crissy Teigen, Kim Kardashian, Kylie Jenner, Leighton Meester, Kristin Cavallari, Lana Del Rey, Meagan Good, Laverne Cox, and Patricia Fields.
FROCK has been carried all over the world at better boutiques such as Patricia Field’s in Manhattan and celebrity hot spot Madison in Los Angeles. FROCK has been featured in LA Weekly, InStyle Magazine, US Weekly, among other national publications.
What It Is
Every piece of our collection is framed by our constants: high quality no-pill eco-friendly fabrics, careful construction, flattering cuts, low-maintenance care (the entire collection is hand or machine washable), and timeless yet edgy designs. Handmade in Los Angeles, FROCK offers an exceptional array from casual wear to evening in our eco-friendly high-end jerseys. Each piece, even gowns, are made to withstand washing and drying. To be truly sustainable, we've made it our goal to provide collections that last through every trend, year after year.
Full-time CEO and Creative Director, Victoria Tik is a California native and graduate from the University of California, Berkeley. A devoted Crossfit enthusiast, Victoria loves traveling the world to shop for inspiration and divulges the rest of time into interior design. She has been featured in LA Weekly's cover story Queen of Frock and honored by the LA Business Journal for her efforts in creating and running green businesses. Victoria currently splits her time between Los Angeles, San Francisco, and Las Vegas.